The brand is one of the most important components on the basis of which the public recognizes the commodity. The brand represents the company's face or logo or represents the link that connects the public to the company. In fact, the company is often referred to by its brand, as they become two sides of the same coin. The brands of their companies guarantee a monetary value in the stock market if the companies are public, which affects the value of the shares when it rises or falls. For these reasons, it is important to preserve the integrity of your trademark and to register it as private property that cannot be counterfeited or exploited for the benefit of others. The brand must be attractive to the consumer, but the attractiveness of the sign must be reflective of its content. The company must consult with the designer and give him suggestions in order to reflect the nature of the company’s work in the form of the sign correctly, which leads to achieving awareness of the brand correctly. On the other hand, an ineffective brand often results in misunderstandings among consumers. If a brand is created correctly, that mark leads to an increase in sales not only for the specific product being sold, but also for other products sold by the same company. Good brands generate consumer trust, and after a good experience with one product, the consumer is more likely to try another product related to the same brand. This phenomenon is often referred to as brand loyalty.